Md7 received a letter from a cell site landlord who recently negotiated a cell site lease prepayment with us. I’m happy to say that we often get letters praising us for our high level of customer service, but something this gentleman wrote stuck with me. He said, “You did what you said you would do… thank you very much.” How sobering it is to realize that something so obvious deserves recognition these days. It used to be that your word and a handshake were enough to assure that you’d follow through. That you’d keep your promise. Things have certainly gotten more complicated and a lot more unpredictable.
At Md7, we deal with cell site contracts every day, and we fully appreciate their value and necessity. But it’s always good to be reminded that a contract alone isn’t enough when it comes to doing good business. After all, people do business with people. And no relationship will ever thrive on broken promises.
